Before discussing the importance of SEO for your e-Commerce website or the SEO strategy for your e-Commerce store, let’s understand why we need it and why should we take it seriously.
In recent years, the Internet and smartphones have spread rapidly in India. This will help India’s digital sector, which is expected to reach $1 trillion by 2030. This rapid increase in internet users and smartphone penetration, coupled with rising income, has supported the growth of India’s e-Commerce sector.
The Indian e-Commerce sector has transformed the way business is done in India, opening up different commerce segments ranging from business-to-business (B2B), direct-to-consumer (D2C) and consumer-to-consumer (C2C) and from consumer-to-business (C2B).
Larger segments such as D2C and B2B have experienced significant growth in recent years. India’s D2C market is expected to reach US$60 billion by FY2027. The overall e-Commerce market is expected to reach $350 billion by 2030 and grow 21.5% to reach $74.8 billion by 2022.
Why should you have an E-commerce Website?
e-Commerce websites have become an integral part of our lives. How often have you ordered something online? Shoes? A piece of furniture? Now you can even buy groceries online. Amazon is probably one of the largest online e-commerce stores. They sell everything.
The purpose of an e-Commerce website is to make it easy for customers to buy and sell online. Having a physical store requires more time and money. For example, you have to think about monthly rent payments. When selling through an e-Commerce website, all you need is a website and the products you sell.
Online commerce has grown tremendously in recent years. The process of ordering what you find online from the comfort of your own home is not to be missed. Additionally, competitors may already have an established online retail presence. Having a retail website can be beneficial, even if you also own a physical store.
Benefits Of Setting Up An E-commerce Website
• Available 24×7 with low operating costs
Online stores don’t need to rent space. So you don’t have to worry about the costs of renting space or electricity bills. This translates into significant savings that can be invested in accelerating and growing your business. In addition, his online store is open 24/7 and can be sold at any time to buyers around the world at no additional cost. A 24/7 e-Commerce website is invaluable and will grow your business definitely.
• Customize branding and messaging
Setting up your own e-Commerce website allows you to engage with potential buyers on your own terms. You are in control of your marketing. You can choose to email your customers once a week to let them know about sales and new products. You can share the latest customer success stories, showcase your entire product portfolio, and more. You don’t have to worry about character limits, image caps, layout restrictions, etc.
You can collect a huge amount of data that is very useful. Track customer behaviour and interactions. This will enhance your marketing efforts and identify your most popular products. That way, you can make a conscious decision to spend your time on the desired product or discontinue an unpopular product or service.
One of the drawbacks of trading through online marketplaces is that your products and services are placed alongside those of your competitors. The battle for attention is forcing sellers to lower prices and pay higher listing fees that reduce margins. However, if you own an e-Commerce website, your visitors will only see the products and services you offer instead. Moreover, visitors are there simply because they are interested in your product or service.
- Encourage Loyalty
One of the goals of an e-Commerce website is to get repeat customers and make repeat sales. You should ensure that you encourage loyalty from regular customers who purchase a variety of products on your e-Commerce site.
As we have understood the benefits of an e-Commerce website, let’s talk about the benefits of SEO for an e-Commerce website.
SEO For E-commerce Website
Did you know that 39% of all e-Commerce traffic comes from online searches? SEO – or search engine optimization – helps your website rank higher on search engine results pages such as Google.
Whether you just started your e-Commerce business or have been around for a while – attracting more customers is likely important to you. For e-Commerce websites, higher (and better quality) traffic often equals more sales. Therefore, it is of your interest to optimize your website for proper and effective search engine optimization. Let us explain how an effective e-Commerce SEO can help you-
Reduced Marketing Cost
If you want to reduce your advertising and marketing costs, you need to create an effective SEO plan. We’re not talking about his old-fashioned SEO here. We’re talking about new SEO focused on what customers and searchers want.
Improving your SEO will make it more likely that potential customers will find your business regardless of the ads you run. Instead of spending big bucks on ads and pay-per-click programs, let him focus on his e-commerce SEO. Ultimately you’ll be spending less and investing your money in something more useful to today’s audience.
Attract More Leads
There’s no better tactic than SEO for driving leads to your website. Search is the number one driver of traffic to content websites – it’s over 300% more effective than social media. Simply put, SEO puts your business directly in front of those looking for it, giving you more opportunities to sell.
Increase Lead Quality
E-Commerce SEO doesn’t just attract more site visitors, it also helps pre-qualify your leads. E-commerce sites often get clicks from people who aren’t ready to buy, or who aren’t sure your store offers the quality and reliability they need. Unfortunately, merely clicking on your product pages won’t give them that information or help send them down your sales funnel. Instead, with SEO, you can identify precisely what those people want and present the information they need to make a decision.
The more clicks from people interested in your products, the better your chances of higher sales and profit. Showing just how effective SEO is at attracting better sales, Backlinko reported that search engine leads have a 14.6% close rate. That’s absurdly impressive, considering that the average conversion rate for e-Commerce stores is 2-4%.
In search terms, domain authority refers to how trustworthy and respectable search engines think a website is. The more relevant and user-friendly your web content is, the more authority you have. Authoritative websites rank higher in search results and enjoy the trust of web searchers.
SEO is probably the most crucial tool for building authority. SEO helps you build a website that people trust and want to visit through the medium of spot-on content and reliable information.
SEO Strategy for an E-commerce Website
As we have discussed the importance of SEO for your e-Commerce website, let’s talk about the SEO strategy to ensure the success of your e-Commerce website.
- Find Relevant & Optimized Keywords
Keywords are the leading player when it comes to e-Commerce SEO, so you need to be very watchful and attentive while looking out for the keywords for your e-Commerce platform. You should use those keywords that are highly relevant to your products.
You can also analyze the competitor’s website as well to get keyword ideas. Meanwhile, you are recommended to use long-tail keywords as they often fit with the user intent and increase the conversion rate.
2. Establish an Easy Site Architecture
An e-Commerce site architecture is concerned with the navigation process of your site, and how the website consists of the category or product web pages. It should be simple and easier to access for the users as well as for the search engine. There is a key rule that each product page should take only three (or less) clicks from the homepage.
3. Focus on On-Page SEO
On-Page SEO has always been the major factor for any website to rank on the search engine result pages. When we talk about On-Page SEO in terms of an e-Commerce site, it is majorly concerned with the process of optimizing the product and category pages to rank higher for particular keywords and get relevant traffic and conversion rates.
Some of the major On-page SEO techniques for an e-Commerce site are listed below:
• Use optimized meta titles and descriptions.
• Use short and keyword-rich URLs.
• Mention product descriptions and include main & LSI keywords.
• Add schema markup.
• Do internal linking, etc.
4. Create Unique Product Descriptions for Each Product
It is the most ignored aspect when it comes to e-Commerce SEO. And somehow it can be justified as an e-Commerce platform can have a lot of products of similar categories so it becomes quite difficult to write a unique description for each product. But the same descriptions lead to content duplicity issues that impact on your site ranking and decrease the traffic and conversion rate accordingly.
Hence it becomes essential to write a compelling and unique description for each product. Please find some of the tips below-
• Try to write product descriptions of nearly 1000+ words.
• Use the main keyword in the description for 3-5 times.
• Sprinkle the LSI keywords appropriately (without stuffing irrelevantly).
• Add modifiers like “Buy”, “Sale” and click-magnet keywords such as “50% OFF”, “Free Shipping”, etc.
• Highlight the specifications and important details of the product.
5. Improve Site Loading Speed
Despite having quality products, valuable service, or other standard features, a slower loading site can cost you a huge loss of customer base. And apart from the user’s perspective, the search engine also indicates that site speed is one of the factors of their ranking algorithms which means the faster your site will load, the better ranking it will get by the search engine.
6. Build High-Quality Backlinks
Backlinking has always been considered as the most genuine and worthy SEO practice for a website. And in the case of e-commerce SEO, it becomes more crucial as if your platform is recommended to the audience by some authentic resources then it can generate huge traffic on your website.
While building backlinks what you have to keep in mind is that the third-party resource should be authentic and linking should be relevant as per your niche as any spammy or irrelevant links can get your site penalized.
7. Maintain Site Security
As an e-Commerce platform deals with millions of users’ data and also, a large number of transactions take place on the platform every day. So it becomes most important to maintain the security of the website.
And yes, the search engine also takes the security level of your site into consideration for ranking it on SERPs. The first and foremost thing you have to ensure is that your e-Commerce site must have HTTPS and SSL certification to protect sensitive data or information.
These are some major SEO strategies for an e-Commerce site that can help you rank higher in the SERPs, which can get you more traffic and better conversion rates. So, don’t miss out on any chance and optimize your online platform to dominate the e-Commerce market!!
Now, you must have understood the importance of SEO for your e-Commerce website. Still, you must have lots of questions like the price or cost of SEO, the time required to get good results etc. You can contact us for ROI-driven and result-oriented SEO services for your e-Commerce website.